In a May 31, 2024, Business News blog posted May 31, 2024, entitled “Why Paktolus”, we discussed our shift to a dematerialized, digitized, knowledge-driven world.

We highlighted the significant change in the composition of S&P 500-listed companies over the past half century, moving from tangible to intangible assets, including software, human capital, patents, and brands. And that today’s market leaders leverage these high value intangible assets as the drivers of their businesses.

By now, the message is clear. Companies must embrace digitization to thrive in today’s interconnected virtual landscape, where information is constantly created, shared, and communicated—or face extinction.

For this reason, our commitment at Paktolus is to ensure that, whether through digital transformation or evolution, we effectively address your key drivers.

Our focus today is on brands.

While the idea of a technology firm offering branding services may seem somewhat illusive, once one understands the fundamental shift to a dematerialized, digitized, knowledge-driven world, there is clarity in our strategy. 

According to Statista, on average, people spend about 7 to 10 hours a day on screens, including PCs and mobile devices. Overall, screen time frequently rivals or even surpasses time spent in physical environments, underscoring the increasing influence of digital life. This shift means we are increasingly experiencing brands as digital assets.

In the digital realm, brands benefit from being dynamic— allowing for deeper engagement and interaction. They can tell stories instantly, respond to inquiries in real time, showcase their competitive advantages, and convey immediate promises of quality. Moreover, they enable seamless digital purchases with same-day delivery, all without requiring you to leave your home.

To understand brand relationships and brand experiences in the traditional sense is critical. This to say, to understand their verbal and visual appeal, their unique designs, and their ability to attract attention and differentiate.  To understand how brands can be leveraged as data-driven digital assets that enable personalized interactions that can continuously reinforce brand relationships and build brand loyalty –  is fundamental. 

For these reasons, Paktolus has brought together a highly skilled team of digital branding experts to ensure your brands are providing you maximum value.

This unique combination of branding knowledge and technological expertise positions Paktolus as a formidable force in the market. Our team not only understands the intricacies of effective branding, but it also knows how to leverage cutting-edge technology to create impactful digital brand experiences, setting new standards for innovation and excellence.

Paktolus
Leaders of Digital Evolution