Private Equity: Engineering Assets for Maximum Value Creation

Miami, FL., February 4, 2025–In today’s knowledge-driven economy, intangible assets such as technology, brands, and human capital are becoming the primary drivers of growth and value creation, often outpacing traditional tangible assets in generating substantial returns.

Paktolus has strategically merged its three highly specialized companies to address this shift, positioning itself as a leading technology company serving multiple sectors, with a strong focus on private equity. The consolidation brings together deep expertise in technology, branding, and tech-enabled training under one umbrella. This powerful combination enables Paktolus to deliver focused, flexible, and effective solutions that help companies across various industries unlock and maximize the value of their intangible assets.

“Fifty years ago, 90% of the S&P 500-listed companies were comprised of tangible assets. Today, 90% of the market value is comprised of intangible assets, evidencing the shift in the nature of value creation,” says William Berenson, partner at Paktolus. “This dramatic change underscores the importance of Paktolus’ integrated approach to value creation in today’s business landscape.”

The impact of intangible assets on company growth is significant. According to research by McKinsey, companies that invest more in intangibles grow revenues 6.7 times faster than those that do not. Globally, high-growth companies invest 2.6 times more in intangible
assets than their low-growth peers.

When private equity executives explore acquisitions, mergers, or restructurings, Paktolus Private Equity Solutions® connects them with world-class experts to maximize the value of intangible assets in their portfolios. Deliverables include cost-effective assessments, strategic recommendations, and most importantly, effective implementation, with a single point of contact, saving both time and money.

“Our work specifically focuses on asset value creation by re-engineering our clients’ technology, brands, digital marketing, and tech-enabled training to align with their business objectives,” says Berenson.

By way of example, Paktolus technology and branding teams work in tandem to support a PE-backed insurtech client. They deliver innovative tech solutions emphasizing automation and customer experience enhancement to enable precise and efficient insurance comparisons and purchases, and digital marketing strategies to build brand presence. These collaborative efforts, among other factors, contributed to the client’s recent $100 million Series C funding round and a 31% increase in overall value.

Dru Kefalos, Chief Marketing Officer at Universal Matter, an emerging applied materials company specializing in graphene, says, “Paktolus has given us a highly differentiated brand name, visual identity and website, and is helping us to position the company for category leadership.” The company has recently raised an additional $20 million in private equity.

Other examples include Paktolus’ XR and simulation training solutions for a major pharmaceutical workforce readiness and enhanced business performance program.

By harnessing the power of technology, branding, and human capital, Paktolus empowers organizations to unlock the full potential of their intangible assets, delivering sustained value and growth.

About Paktolus

Paktolus is a transformative technology company comprised of a global team of 500+ experts spanning North America, Europe, Asia, and Latin America. The company is dedicated to empowering enterprises and startups to thrive in today’s knowledge-based economy. Paktolus specializes in custom software solutions, e-commerce platforms, digital marketing, tech-enabled learning and training. The company is committed to delivering impactful digital solutions that help clients achieve their goals and remain competitive. By leveraging advanced technologies and innovative strategies, Paktolus ensures that its clients are digitally current, adaptable, and future-ready.

For more information visit www.Paktolus.com/private-equity/

For media inquiries, contact:
William Berenson
Senior Partner
Paktolus
Bill@Paktolus.com
+1 305 588 1536

About Universal Matter
Universal Matter is an advanced materials company dedicated to sustainable graphene solutions. Based in Burlington, Ontario, the company uses its proprietary Flash Joule Heating (FJH) technology to upcycle carbon streams into high-quality graphene. By converting waste into advanced materials, Universal Matter supports circular economy initiatives and reduces greenhouse gas emissions across sectors like asphalt, cement, and coatings. Committed to enhancing industrial performance, Universal Matter aims to be the leading supplier of sustainable graphene.

For media inquiries, contact:
Dru Kefalos
Chief Marketing Officer
Universal Matter
+1 512-667-4450